socal girls lax news

Somewhere along the way, girls lacrosse started confusing visibility with credibility.

A few mic’d-up clips.
A couple flashy drill videos.
Some cones.
Some hashtags.
Confidence – deserved or not.

And suddenly, someone becomes an “elite trainer.”

In today’s youth sports world, authority can be built surprisingly fast — especially online. Post enough content, speak confidently enough, and parents start assuming expertise must follow.

Sometimes it does.

But sometimes it’s just branding.

And in girls lacrosse specifically, that dynamic has created a strange imbalance: people with limited experience in the women’s game (#dadsquad) are being elevated quickly, while highly qualified female coaches often have to fight for the same level of trust and visibility.

Former college players.
Experienced women’s coaches.
People who actually grew up in the women’s game.

Meanwhile, others build reputations primarily through presentation.

The aesthetic becomes the resume.

And because confidence is so easily mistaken for expertise, very few people stop to ask deeper questions:

What is this person’s actual background in the women’s game?
What makes their training different?
Who have they developed?
Are athletes improving because of the instruction — or are already-elite players just buying in to the hype?

That double standard matters.

Because girls’ sports deserve actual expertise, not just performance. They deserve leadership that understands the game deeply — technically, emotionally, and experientially.

And maybe most importantly, young female athletes deserve to see women treated as authorities in their own sport.

At some point, the community has to decide what it actually values:
substance or presentation,
development or marketing,
experience or just someone who looks convincing on Instagram.

Maybe before buying into the branding, we should start asking harder questions about who we’re handing our athletes, our money, and our trust to.